Optimus High Definition Lenses is a United States based eyeglass lens manufacturer.
Corporate identity, collateral, campaign, press kits, trade show booth design, POS displays, sales rep kits, digital illustration, stationary, package design, website design, email marketing
Optimus is geared toward b2b marketing. There are three distinct audience groups that are focused on optical labs, eyeglass retail outlets, and doctors. Each group has their own distinct focus in the industry all rely on the use of optical quality lenses for their patients' glasses.
The brand is built to transcend through the industry as a manufacturer that would represent premiere optical lenses at a fair price.